Graham London and the Six Nations
Six Nations Rugby appointed Graham chronographs as the Official Timekeeper and Official Watch of the RBS 6 Nations Championship. 2 Halves brokered this deal and assisted the Six Nations in managing Graham’s partnership programme.
As part of the sponsorship, Graham provided all match referees with specialist Graham chronographs and to pay tribute to the event the “Chronofighter Oversize Titanium Tackler” limited edition watch was created. Graham also provided a Championship countdown clock on the official website which displayed the days, hours and minutes leading up to the greatest annual rugby tournament in the world.
Graham received worldwide TV coverage through on screen timing indents and supported the partnership with a strategic advertising campaign and client hospitality programme, ultimately driving brand awareness, sales and revenue across key worldwide markets.
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