SAS Software and the Six Nations

SAS Software and the Six Nations

SAS Software, the largest privately owned software company in the world signed a sponsorship agreement to become the official data and competitive intelligence partner of the RBS 6 Nations. 2 Halves brokered this deal and managed SAS Software’s partnership programme with the greatest annual rugby tournament in the world.

The team from 2 Halves leveraged SAS’ sponsorship across TV (terrestrial and interactive), print and online media platforms and incorporated SAS’ data and branding into over 40 newspapers, magazines and websites all targeting the ABC1 demographic. The speed and accuracy of SAS’ official data service became highly respected among team coaches, players, individual unions and the media.

SAS Software benefited from a fantastic return on investment and a very impressive increase in brand profile among its target audience at both local and global levels.