Graham London and Mercedes GP F1 Team
At the Formula 1 British Grand Prix, Mercedes GP announced a long term partnership with the iconic British watch marque Graham-London. 2 Halves introduced the parties and brokered the official timing partner deal.
The Graham brand featured on the wing mirrors of the Mercedes GP race cars as well as on the driver drop down timing screens, the pit wall timing screens, Mercedes GP’s motorhome, trucks and website.
As part of the sponsorship, two very special limited edition Mercedes GP watches were designed and created by Graham to reflect the distinctive brand and values of the Mercedes GP team.
Graham utilized this powerful Formula 1 platform to increase brand awareness, sales and revenue worldwide.
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