2 Halves offers the following professional sponsorship services to brands and companies:
Strategy formulation
- Understanding the consumer/customer
- Defining sponsorship objectives
- Selecting sponsorship platform
- Undertaking competitor audit
Rights negotiation
- Identifying required rights
- Deal negotiation
- Contract advice
- Budget formulation
Activation and programme management
- Leveraging the sponsorship across all communication channels
- PR
- Event promotions and sampling
- Logistics and staffing
- Cross geographical market coordination
- Ambush prevention
- Personality endorsement
- Internal communication
- Creating revenue streams
- Consultation on: Advertising, Merchandise, Design, Film / Photography
Evaluation / analysis
- TV, print and online media exposure tracking
- Measuring success of sponsorship objectives
- Return on investment