Sponsorship – Brands and companies

2 Halves offers the following professional sponsorship services to brands and companies:

Strategy formulation

  • Understanding the consumer/customer
  • Defining sponsorship objectives
  • Selecting sponsorship platform
  • Undertaking competitor audit

Rights negotiation

  • Identifying required rights
  • Deal negotiation
  • Contract advice
  • Budget formulation

Activation and programme management

  • Leveraging the sponsorship across all communication channels
  • PR
  • Event promotions and sampling
  • Logistics and staffing
  • Cross geographical market coordination
  • Ambush prevention
  • Personality endorsement
  • Internal communication
  • Creating revenue streams
  • Consultation on: Advertising, Merchandise, Design, Film / Photography

Evaluation / analysis

  • TV, print and online media exposure tracking
  • Measuring success of sponsorship objectives
  • Return on investment