SAP and HSBC World Rugby Sevens Series
On the eve of the Hong Kong Sevens World Rugby appointed SAP as the Official Technology Partner of the HSBC World Rugby Sevens Series. 2 Halves brokered this sponsorship and also managed the partnership on behalf of World Rugby.
The HSBC World Rugby Sevens Series features 10 tournaments across 5 continents and is played by the best International 7’s teams in the world. Rugby Sevens has witnessed a dramatic increase in international appeal especially since becoming an Olympic Sport, debuting in Rio de Janeiro in 2016.
SAP presented comprehensive live team performance data, player performance data and match data & analysis to 34 different television broadcasters worldwide and to an estimated potential audience reach of 760+ million. In addition to the brand exposure received on the television, on the official website and in the tournament programmes, SAP’s clients were engaged through an exclusive hospitality programme.
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